Colour Connotations

All colours have existing connotations that society can perceive meaning and understanding from; both negative and positive. This is why colour is so important in the media industry as it allows you to portray and represent a character or individual in the manner that you wish to do so. Colour representation is used in almost every existing media platform, from blogs, websites, and magazines, to photography, film and TV.
I researched into colour psychology so I could take advantage of colour representation  to help develop my magazine in an effective way.

Here is a analysis of the main colours and the connotations they each behold.

Red
Positive: Warm, powerful, passion, energy
Negative: Revenge, Anger, violent

Orange
Positive: Warmth, happiness, independence, optimistic
Negative: Self-indulgent, pessimistic, unsociable

Yellow
Positive: fun, creativity, analytical
Negative: overly analytical, pessimistic, egotistical

Green
Positive: Balanced, harmony, generous
Negative: Materialistic, selfish, greedy

Blue
Positive: Honesty, loyalty, sincere, reserved
Negative: Emotionally unstable, weak, unforgiving, unfaithfulness

Purple
Positive: Imagination, spirituality, individual, creative 
Negative: Immaturity, arrogant, impractical

Pink
Positive: Unconditional love, nurturing, warmth, hope
Negative: Over-emotional, immature, lack of will power

Brown
Positive: Friendly, stable, comforting, protective
Negative: Dull, boring, materialistic

Grey
Positive: Neutral, reliable, mature, intelligent
Negative: Boring, indecisive, depressed, isolated

Black and White
Black is often perceived as a negative colour with connotations of darkness, evil, depression, secretive. Where as, White is perceived as a positive colour with connotations of purity, innocence, honesty and wholeness.